Privacy Policy

Last updated: November 2025

This Privacy Policy explains how Smart Appeal (“we”, “us”, “our”) collects, uses and protects your personal information. If you have any questions, contact us at support@smartappeal.co.uk

Information We Collect

We do not collect any personal information on our website except what is processed by Stripe at checkout. Payment details are processed securely by our payment provider (e.g. Stripe). We do not store your full card details.

How We Use Your Information

We do not store your information. We use the information you input into the site to:

 • generate your personalised appeal letter

 • process your payment

We do not sell your information to any third parties.

Analytics & Google Search Console

We may use simple tools to understand how people find and use our website. These tools show general site performance and search data but do not identify you personally.

Cookies

We do not use cookies for advertising or user tracking. Any essential cookies used by our payment provider or hosting service are only for basic functionality.

Sharing Your Information

We do not share your information.

Security

We do bot store your information and take reasonable steps to protect the information you input into the website. However, no online service can guarantee complete security.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date will show when the latest version was published.

Contact

If you have any questions about this Privacy Policy, you can contact us [email protected]